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New Holiday Inn Property Opened In Orlando
New Holiday Inn property opened in Orlando by Cheap Flights Booker UK
InterContinental Hotels Group (IHG) has announced the opening today (26 March) of a new Holiday Inn Express in Orlando.
The Orlando-Ocoee East property is the third Holiday Inn Express to open in Orlando this year and the fourth in the industry to use the brand"s new sign.
IHG describes the new signs outside the four properties as "the seal of approval that they exemplify the standards of the $1bn [£690m] Holiday Inn brand relaunch program".
The initiative to update the Holiday Inn brand was launched in 2007 and focuses on developing arrival and welcome services and improving the guestroom and guest bath facilities in individual hotels.
John Merkin, senior vice president of brand management for Holiday Inn in the Americas, said: "Orlando is a crucial market for us as we continue the journey of the Holiday Inn brand relaunch programme.
"It"s a popular destination for both domestic and international travellers, which provides us with the opportunity to promote the exciting changes happening at Holiday Inn to guests from around the world."
IHG expanded its presence in the US earlier this month with the opening of a new Crowne Plaza hotel in Chicago.
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