Consumers "trust strong brands for holiday choices" by Cheap Flights Booker UK

Brand strength and familiarity plays a strong part in the decision-making process for many holidaymakers, according to the Chartered Institute of Marketing (CIM).
According to Mark Stuart, head of research at the CIM, one of the first things that the average customer considers when arranging a journey or a holiday is whether they can trust the company they are booking with.
A strong brand is "the clearest indicator" of a firm"s trustworthiness and is seen by many consumers as a "seal of quality", according to Mr Stuart.
The CIM spokesman added: "You might take a gamble on a low-cost item, but it"s unlikely you will trust an unknown company for a major investment like a holiday.
"You need to know that you"re going to have a good time and that there aren"t going to be unforeseen problems or glitches along the way."
The comments follow the annual Superbrands survey, which named British Airways the leading travel brand and the fourth most respected commercial name overall behind Microsoft, Rolex and Google.
Virgin Atlantic was ranked 11th in the list, while Hilton, Cunard and Eurostar also featured in the top 100.
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