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New Zealand Tourism Boosted By Winter Games
New Zealand tourism "boosted" by Winter Games by Cheap Flights Booker UK
Tourism New Zealand has said that the new Winter Games event will help increase visitor numbers to the country.
The national tourist board said that the first-ever Games will provide a "huge boost" to the country"s international profile.
100% Pure New Zealand Winter Games launches tomorrow (Friday, 21 August) and will be held every four years as a build up to the Winter Olympics.
Athletes from across the world will descend on the country and take part in more than 25 different snow sports, including skiing, snowboarding and ice skating.
George Hickton, chief executive of Tourism New Zealand, said: "This is a great opportunity for New Zealand and the 100% Pure New Zealand brand to be seen around the world and we have been working to ensure that we make the most of leveraging this event."
"The Games are a perfect fit with 100% Pure New Zealand and it"s a great way to celebrate the brand"s tenth birthday this year," he added.
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