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Emirates Launches Major Ad Campaign
Emirates launches major ad campaign by Cheap Flights Booker UK
Emirates has launched a major advertising initiative to boost interest in Dubai as a holiday destination.
The campaign, which is the airline"s largest to date, features appearances by people who live and work in the emirate, including restaurant director Etienne Haro and Paul Hamilton, who swims with sharks.
Kevin Sacre - star of soap opera Hollyoaks and the only professional actor in the adverts - is shown testing out the Leap of Faith waterslide at Atlantis The Palm and trying some local cuisine in Al Satwa.
The television launch follows Emirates" successful print advertising campaign, which included promotions in high-profile publications such as the New York Times and Newsweek magazine.
Boutros Boutros, the airline"s vice-president of corporate communications, said: "Some may question our launching this massive ad campaign at a time of economic turmoil around the world but Emirates is confident that there is nothing more important than investing to win new customers.
"We believe it will surprise viewers and bust certain myths about Dubai."
The adverts were launched on television and internet channels including BBC World, Google, Yahoo and ESPN on 27 September.
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