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Western Australia Features In Major Ad Campaigns
Western Australia features in major ad campaigns by Cheap Flights Booker UK
The landscapes of Western Australia (WA) feature in two advertising campaigns being launched by the international brands Qantas and Sony.
Qantas" new marketing initiative began in August, while Sony will be filming in the Pinnacles, an area known for its unusual limestone formations, this week.
Stephanie Buckland, marketing director for Tourism Western Australia, said that the state was being used in the two campaigns for its "extraordinary landscapes".
She added: "WA has some truly beautiful locations, places that can be found nowhere else on the planet.
"It is a thrill seeing these unique WA images alongside shots of Paris and London."
The Qantas advert includes shots of a number of locations that travellers can visit during their time in Australia, such as Cape Leveque, El Questro and the Bungle Bungle Range in Purnululu National Park.
Sony"s commercials will feature people playing football at the Pinnacles, as well as images of other destinations around the world including Venice, Chamonix and Iguazu Falls in Argentina.
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