Etihad wins marketing award by Cheap Flights Booker UK

Etihad Airways has been recognised for its marketing at a business awards ceremony.
The national carrier of the United Arab Emirates scooped the top prize at the Middle East Business Achievement Awards for its Inspired Service campaign.
Launched in 2008, the strategy is aimed at improving customer service by offering them more choice and personalised attention.
Peter Baumgartner, chief commercial officer at Etihad, said: "Inspired Service offers our guests a seamless, integrated travel experience from the ground to the air, with every touch point of the journey identifiable as uniquely Etihad.
"We implemented a carefully orchestrated campaign to communicate this philosophy, using a balance of traditional and new media as well as consumer and public relations promotions to support each new development."
The airline"s own data shows that it enjoyed an 8% increase in passenger numbers in the first six months of 2009 compared to the corresponding period last year.
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