Canary Islands targeting European visitors by Cheap Flights Booker UK

The tourist board representing the Canary Islands has announced the launch of a new campaign to attract more European visitors to the archipelago.

Featuring the slogan "We"re sharing our good fortune", the initiative was introduced this month and will continue until mid-December.

Countries including the UK, Ireland, Germany, France and Italy will see the promotions, which will appear on television, in the press, outdoors, online and on the radio.

At the centre of the campaign is the message that the Canary Islands is the ideal destination for people who want to escape the winter blues.

The launch of the new advertising project coincided with the World Travel Market (WTM) in London, an event that provided tourism industry representatives with the perfect opportunity to promote the location.

Four aspects of the Canary Islands" offering were highlighted at the destination"s WTM stand: its volcanoes, wellness holidays, suitability for families and watersports experiences.


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