Brits "to look for holiday deals online" by Cheap Flights Booker UK

The coming year will see an increasing number of consumers searching online for cheap travel deals, according to research.

Nearly half (48%) of the people surveyed in a study by IMRG and eDigitalResearch said they are more likely to use the internet to look for affordable holidays this year.

The poll also found that one in four people are planning to cut their holiday spending by as much as 50%.

David Smith, director of operations at IMRG, said: "This marks a shift in consumer purchasing behaviour as more people are swayed by better holiday deals online and are less likely to plan so far in advance."

He added: "With another tough year ahead for travel, it is important that companies capture the growing online bookings market with better deals and a better user experience."

The online travel sector has experienced the biggest growth in bookings across the retail industry over the past year, according to eDigitalResearch.

A survey from the company found that 12% more people purchased travel products on the web in the past 12 months than in the previous year.


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