Emirates focuses on family market by Cheap Flights Booker UK

Emirates has announced that it is launching a "kids go free" offer as part of its strategy to focus on the family market.

Due to run from 14 May to 30 September, the promotion will allow two children to stay and eat in Dubai and visit local attractions for free when travelling with two paying adults.

The initiative will include flights to Dubai with Emirates, accommodation at 80 participating hotels, airport transfers, tourist visas and other expenses.

Several attractions will be collaborating with the airline, including the Dubai Aquarium and Underwater Zoo, Wild Wadi Water Park, the Palm Dubai and Sega Republic.

Richard Vaughan of Emirates said the promotion is returning this year following its "immensely successful" introduction in 2009.

He added: "This year, we are delighted to be able to expand on the offering by partnering with Dubai Tourism and Commerce Marketing and bringing more Dubai travel and hospitality partners onboard.

"We look forward to helping families enjoy their summer break, starting from their journey onboard Emirates."


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