Internet has revolutionised travel industry, expert claims by Cheap Flights Booker UK

The growth of the internet has led to major changes in the way the travel industry operates, a spokesman for a leading media agency has claimed.

Nick Oram, director of Total Media, a company specialising in the travel and leisure sectors, said that increasingly widespread access to the web has placed more power in the hands of consumers.

He said that being online is "like having a travel agent in your living room".

"You can sit there and within a couple of clicks you get a dozen prices on the things you wanted," Mr Oram commented.

"Price comparison is very easy, you can find out all sorts of information about what you need very easily and I think that has helped and allowed the trend over the last few years of people booking their holidays directly."

The Total Media director also referred to the decline in the package holiday, which he said has occurred as a result of consumers taking a more independent approach to arranging travel.


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