Survey shows Brits" top travel ambitions by Cheap Flights Booker UK

Seeing the Egyptian Pyramids is considered by British travellers to be the top "once-in-a-lifetime" experience, according to a new survey.

A poll carried out by the Chicago and Illinois Tourist Office found that driving along Route 66 in the US is the second most common travel ambition, followed by trips to the Great Wall of China, the Taj Mahal in India and Table Mountain in South Africa.

The research also highlighted a strong desire among consumers to visit the archaeological site of Petra in Jordan, admire the views from the top of the Eiffel Tower in Paris and see Mount Everest in Nepal.

Other findings of the poll suggested that a large majority (89%) of Brits are willing to save up for a more "meaningful" holiday experience.

Jan Kostner, deputy director of the Chicago and Illinois Tourist Office, said: "With 2009 being [the] year of the "staycation", Brits are now hungry to get out and explore.

"We understand that travellers now value experience for money, like an iconic road trip adventure on Illinois" Route 66, over value for money itself, and our recent study of British travel preferences reinforces this."


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