California looking for more international visitors by Cheap Flights Booker UK

International travellers are being encouraged to visit the state of California on the west coast of the US this year.

The California Travel and Tourism Commission (CTTC) revealed that it will be continuing its "aggressive marketing efforts" at the International Pow Wow trade show in Orlando this month as part of a strategy to attract more long-haul visitors.

Caroline Beteta, president and chief executive of the commission, said that the campaign aims to ensure that predictions of an increase in visitor numbers this year prove accurate.

"We"re very encouraged by the preliminary figures showing international visits to California will increase 3.7% in 2010, and even more in 2011, and we believe it"s more important than ever now to maintain our aggressive marketing efforts to stay ahead of the global recession curve," she said.

"International travellers tend to stay longer and spend more in California, so Pow Wow is an important opportunity to help us attract these high-value customers."

Travellers can reach California by taking flights to San Francisco, Los Angeles, San Diego and other cities with carriers such as American Airlines, British Airways and Virgin Atlantic.


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