Virgin Atlantic boosting brand presence by Cheap Flights Booker UK

Virgin Atlantic has announced the launch of a new integrated marketing campaign designed to boost its brand presence around the world and stimulate interest in travel to and from the UK.

The company is working with creative agency RKCR/Y&R on the £10m initiative, which carries the slogan "Your airline"s either got it or it hasn"t".

A series of print, outdoor and online advertisements will feature in the campaign, highlighting the carrier"s upper class service offerings.

Paul Dickinson, director of sales and marketing for Virgin Atlantic, said: "People always tell us that there is something special and different about travelling with Virgin Atlantic and this campaign was designed to illustrate that certain magic ingredient that sets us apart from the competition."

Last year, the airline launched a series of promotions with the slogan "Still red hot" to mark its 25th birthday.

It was recently announced that Virgin Atlantic would be boosting its range of Caribbean services for the winter 2011-12 season, offering more links to Barbados, Havana, Tobago and Grenada.


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