Survey shows "things are looking up" for travel industry by Cheap Flights Booker UK

The Association of Independent Tour Operators (Aito) has revealed that "things are looking up" for the travel industry, following a survey conducted in partnership with Wanderlust magazine.

More than 70 Aito operators were surveyed and nearly half (47%) reported that their bookings between April and June this year were higher than the same period in 2009.

Half of the respondents said passenger expenditure had remained consistent year-on-year, while 37% felt that it had increased.

The positive figures emerged despite various "ups and downs" for the travel industry between April and June, such as the UK general election, the World Cup and the volcanic eruption in Iceland.

Aito chairman Derek Moore said: "Expectations are optimistic, with 56% of operators predicting an increase in bookings compared to last year.

"Whilst lots of Aito members are feeling cautiously confident, 47% feel that their business confidence will remain the same as the last quarter and only 8% are feeling less confident than they were."

The survey revealed that destination remains the most influential factor when consumers are planning holidays, followed by customer service, reputation of the company and price.


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