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BA To Feature In New Heston Blumenthal Show
BA to feature in new Heston Blumenthal show by Cheap Flights Booker UK
British Airways is set to enjoy a boost in profile thanks to the new Channel 4 television series Heston"s Mission Impossible, which features celebrity chef Heston Blumenthal taking on a range of challenges.
The one-hour programme will see the culinary expert exploring the issue of what happens to food and people"s ability to taste at high altitude.
Blumenthal teamed up with BA cabin crew members Jackie Simister and Simon Curley, as well as Steve Walpole, the airline"s development chef at its catering supplier Gate Gourmet, to film the show.
His challenge was to create a meal that tastes as good in the air as it does on the ground.
Mark Hassell, BA"s head of customer experience and a tasting panel judge on the programme, said: "There is a real science to food at altitude and with his innovative and creative approach, Heston"s work has been really interesting to us.
"We have very high standards when it comes to our food and Heston has not only been asked to impress British Airways, but more importantly our customers. Ultimately, they will be the judge of Heston"s final creation."
Heston"s Mission Impossible will start on Channel 4 on 22 February.
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