Ad campaign aims to challenge ideas of Scotland by Cheap Flights Booker UK

Scotland"s national tourism agency is launching a television advertising campaign in the UK and Ireland today (16 March) that aims to challenge some of the common preconceptions about the country.

Part of VisitScotland"s new Surprise Yourself initiative, the advertisements present a number of Scottish icons in a new and innovative way.

Viewers will be shown some of the unique experiences on offer in the country, such as taking a chartered sea plane flight from the river Clyde in central Glasgow to Tobermory on the Isle of Mull.

The promotions will also invite visitors to see puffin and gannet chicks hatch at the Scottish Seabird Centre near Edinburgh and experience events such as the Stonehaven Fireball Festival on New Year"s Eve.

Neil Oliver, presenter of BBC television series Coast and narrator of the new adverts, said: "Scotland is renowned for its stunning scenery and friendly welcome, but there is more than one way to see our sights.

"From a 55-mile cycle route to discover the Scottish Borders" four historic abbeys to making the most of the 19 hours of sunlight by teeing off at midnight at Shetland"s annual midsummer golf tournament - there are many fantastic surprising experiences to be discovered in Scotland."

The television programmes will be shown in 40-second spots across various channels in the UK and Ireland, including ITV1, MTV, Channel 4 and Sky Sports.


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