Fiji welcomes record number of visitors by Cheap Flights Booker UK

Fiji set a new record for international arrivals in 2010, with some 631,868 people travelling to the island nation.

The country"s tourist board announced that the number of visitors last year represented growth of 16% from the 542,186 recorded in 2009.

While Australia remained the primary tourism source market for Fiji, there was rising interest in the destination from Europe, with visitor numbers increasing by 4% to 30,088.

Tourism Fiji chief executive Josefa Tuamoto said the local government has played an important part in the growth with the allocation of a FJ$23.5m (£8.04m) budget to the industry.

He added: "The funding also allows Tourism Fiji to step up its efforts in attracting niche market, special interest and sustainable tourism business into the destination.

"This includes surfers, the silver market, backpackers, meetings, incentive and conference business, dive and maritime tourism and the key romantic travel market."

Mr Tuamoto also revealed that some of the funding is being spent on promoting lesser-known tourism regions in Fiji, such as Kadavu and Lomaiviti.


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