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Airlines To Spend More On Mobile Services For Passengers
Airlines "to spend more on mobile services for passengers" by Cheap Flights Booker UK
People catching flights abroad in future look set to see the benefit of higher spending on passenger mobile services by airlines.
According to an annual survey by SITA and Airline Business magazine, companies carrying 57% of the world"s air travellers have reported an increase in IT and telecommunications (IT&T) expenditure.
Half (50%) of the airlines in the survey reported an increase in total spending in this area compared with 2010, while 54% said budgets are expected to rise further in 2012.
A substantial majority (91%) of carriers plan to invest in mobile services for passengers, while 93% see virtualisation technology as a priority, according to the research.
Paul Coby, chair of the board at SITA, said: "Passenger numbers and revenues are picking up, so we are seeing airlines focus precious investment funds on the areas that really make a strategic difference - like IT.
"Airline IT departments are delivering major transformational initiatives using advanced applications for areas like revenue management and optimising load factors."
The main priorities in terms of mobile services for air travellers are check-in, flight status notifications, electronic boarding passes and travel distribution.
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