New campaign to promote Poland in UK by Cheap Flights Booker UK

Poland"s national tourism organisation has launched a campaign that will highlight some of the attractions and experiences on offer across the country.

The initiative will focus on the UK, as well as the key European travel markets of Germany and France.

One of the Polish National Tourist Office"s main aims is to build or reinforce a positive image of the nation, while challenging "false stereotypes" and preconceptions that some travellers may have.

In a statement announcing the campaign, the organisation said: "It will show Poland as a country that is intriguing, interesting [and] thought-provoking and which leaves no-one indifferent."

The European country is set to enjoy a boost in profile next year when it provides the setting for the Euro 2012 football tournament, which will be jointly hosted with Ukraine.

Matches will be played in the Polish cities of Warsaw, Wroclaw, Gdansk and Poznan, which are accessible via flights from the UK, as well as destinations such as Kiev and Donetsk in Ukraine.


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