BA using iPads to "revolutionise" customer service by Cheap Flights Booker UK

British Airways has introduced iPads to help its cabin crew provide better customer service during flights.

The airline claimed that the initiative is set to "revolutionise" the passenger experience, with staff using the devices to check personal preferences and arrangements in order to offer a bespoke service.

Crew members can use iPads to view customer details including Executive Club status and special meal requirements and also access timetables, safety manuals and other information.

Furthermore, the devices make it easier for staff to see a full record of people onboard, removing the need to examine a long scroll of paper listing hundreds of passengers.

Bill Francis, BA"s head of inflight customer experience, said: "The iPad is already allowing us to offer a more personalised onboard service, but the possibilities for future development are endless.

"We"re receiving great feedback from cabin crew and customers already. It allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests."

The initiative is being trialled with 100 cabin crew and is set to be rolled out further in the coming months.


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