Half of Britons "would pay more for responsible holidays" by Cheap Flights Booker UK

Half of Britons would be willing to pay extra to make their holidays "responsible", according to a recent study.

Travel Weekly commissioned a poll by consumer research firm TNS which found that 58% of people have concerns about issues related to sustainability.

Just over one in ten holidaymakers said pollution from flights, coaches or cruise ships were a source of worry for them, while a similar proportion said they were concerned about wasteful use of water or energy.

Almost one in four (23%) people said poverty in tourist destinations is the issue that troubles them most.

The survey also found that nearly half (44%) of travellers think that governments should take on the task of making holidays more sustainable, while 35% think the responsibility lies with the industry.

Tom Costley, head of travel and tourism for TNS, said: "There is little doubt primary responsibility for ensuring investment towards improving the sustainability of destinations will have to come from governments and possibly the industry."


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