Canada named world"s top country brand by Cheap Flights Booker UK

Canada has been singled out as the world"s leading country brand for 2011-12, receiving the accolade for the second year in a row.

FutureBrand takes a number of factors into account when compiling its list of the strongest nations in terms of familiarity and preference, including quality of life, heritage, culture and tourism.

Canada performed consistently well in all areas and took the overall top spot despite failing to achieve a leading score in any individual category.

Switzerland was named the second most powerful country brand in the 2011-12 study, ahead of New Zealand, Japan and Australia, while the US, Sweden, Finland, France and Italy completed the top ten.

Maxime Bernier, Canada"s minister of state for tourism, said the country"s top rating is a testament to its strong and ongoing global appeal.

She added: "We have a wealth of compelling experiences for travellers and our government is committed to sustaining this momentum by promoting Canada in innovative ways on the international stage."


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