US to launch first ever global marketing campaign by Cheap Flights Booker UK

Brand USA, the organisation responsible for promoting the United States around the world, will this month introduce the country"s first ever global marketing campaign.

The initiative will be launched at the Los Angeles Convention Center on 23 April, halfway through the International Pow Wow trade show.

Television advertisements, digital platforms, mobile promotions, print and social media will all be incorporated into the campaign, which will begin in Canada, Japan and the UK on 1 May before spreading to Brazil and South Korea in June.

Brand USA chief executive Jim Evans said the programme will aim to rekindle "the world"s love affair" with the country and described it as an "incredible opportunity".

Chris Perkins, the organisation"s chief marketing officer, claimed that even the best-travelled people worldwide will be surprised and impressed by the experiences and locations available across America.

"We can"t wait to show the world the limitless range of destinations and experiences the USA has to offer," he added.


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