Ex-pats urged to pass on New Zealand message by Cheap Flights Booker UK

People from New Zealand who are now living abroad are being encouraged to take part in a campaign to promote the country ahead of the 2011 Rugby World Cup.

Sir Stephen Tindall, founder of the Warehouse retail chain and one of the country"s most successful businessmen, has set up a website carrying the message: "New Zealand has plenty to brag about. Pass it on."

The campaign aims to turn Kiwi expatriates into a network of "virtual ambassadors".

Commenting on the importance of the Rugby World Cup for New Zealand, Sir Stephen said: "This tournament is the perfect opportunity for Kiwis abroad to reconnect with their homeland and tell people around the world what is going on.

"From our fashion designers to musicians, yacht designers and superb pinot noir, we have talent and products which our international supporters club can spread the word about - before, during and after the events of 2011."

The Rugby World Cup will run from 9 September to 23 October next year and will include matches in Auckland, Wellington, Christchurch and other cities.


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