Croatia targeting more visitors from UK and Ireland by Cheap Flights Booker UK

Croatia"s national tourism agency has announced that it hopes to attract more travellers from the UK and Ireland in 2012 and has appointed a PR agency to help it achieve its ambition.

Travel and lifestyle specialist Rooster has been given the task of highlighting the country"s diversity and exploiting the full potential of attractions such as its 1,244 islands and culinary scene.

The company will also aim to boost the profile of Croatia"s inland areas and strengthen its presence in the family holiday market.

Meri Matesic, UK and Ireland director of the national tourist board, said: "With such a diverse and unique tourism offering we"re looking to attract even more visitors from the UK and Ireland in 2012.

"We"re delighted to have Rooster on board; the professionalism and enthusiasm of the team are a great combination and I look forward to working with them to drive awareness of Croatia and its huge variety of natural and historic attractions."

The campaign will support the country"s key promotional message of "the Mediterranean as it once was" and will focus on selling points such as beaches, heritage and the natural environment.


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