Campaign to promote Florida holiday area to Brits by Cheap Flights Booker UK

St Petersburg and Clearwater, which is described by the local tourist board as the most popular holiday destination on the Gulf of Mexico in Florida, looks set to enjoy a boost in profile in the UK as a result of a new campaign.

Visit St Petersburg Clearwater has appointed travel and lifestyle agency Rooster PR to handle the area"s public relations in the UK and central Europe this year.

The promotions will seek to build on the recent boost the region received from the movie Dolphin Tale, which told the tale of Winter, a dolphin that learned to swim with a prosthetic tail after being injured in an accident.

Due to be released on DVD in the UK on 13 February, the movie led to record visitor numbers at Winter"s home at Clearwater Marine Aquarium.

Holidaymakers visiting this part of Florida can also enjoy its 35 miles of white-sand beaches and attractions such as the Dali Museum in St Petersburg, which houses the largest collection of surrealist Salvador Dali"s artworks outside Spain.

The US state is accessible via flights to Orlando, Miami, Tampa and other major cities.


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