Emirates launches new global brand campaign by Cheap Flights Booker UK

Emirates has introduced a new global brand platform with the title Hello Tomorrow.

The Dubai-based airline launched the initiative with the aim of becoming an "enabler of global connectivity and meaningful experiences".

Marketing communications will encourage consumers to try new things and strive to achieve their goals and ambitions.

The range of advertisements will include print, television and digital promotions, as well as billboards in high-profile locations such as New York"s Times Square and Milan"s central train station.

Sir Maurice Flanagan, vice chairman of the Emirates group, said the new corporate image and global campaigns will underline the company"s existing services and also outline its vision for future growth.

He added: "Emirates is not just offering a way to connect people from point A to point B but is the catalyst to connect people"s hopes, dreams and aspirations."

The Hello Tomorrow initiative will reflect the airline"s efforts to target younger travellers with components on sites such as YouTube and Facebook.


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